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Marktforschung
Market research
6,563
Consumer behaviour
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Theory
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Malhotra, Naresh K.
47
Herrmann, Andreas
33
Hruschka, Harald
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Homburg, Christian
30
Decker, Reinhold
28
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Kumar, V.
21
Bauer, Hans H.
20
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Pepels, Werner
18
Albers, Sönke
17
Kuß, Alfred
17
Eisend, Martin
16
Green, Paul E.
16
Wiedmann, Klaus-Peter
16
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
Day, George S.
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Holbrook, Morris B.
13
Leeflang, Peter
13
McDaniel, Carl D.
13
Skiera, Bernd
13
Wagner, Ralf
13
Birks, David F.
12
Dolnicar, Sara
12
Gierl, Heribert
12
Hanssens, Dominique M.
12
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
35
American Marketing Association
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Springer Fachmedien Wiesbaden
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Esomar
7
Market Research Society
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Edward Elgar Publishing
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Fördergesellschaft Produktmarketing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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IGI Global
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Indian Institute of Foreign Trade <Delhi>
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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Marketing Research Congress <45, 1992, Madrid>
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OECD
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Seminar on market modelling
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Springer International Publishing
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Advertising Research Foundation
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2
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2
De Gruyter Oldenbourg
2
Deutsche Marketing-Vereinigung
2
Deutschland / Statistisches Bundesamt
2
Duncker & Humblot
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
6,572
USB Cologne (EcoSocSci)
44
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1
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1
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
2
Insights into qualitative variables assessment in marketing research
Ţimiraş, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 236-240
Persistent link: https://www.econbiz.de/10011333769
Saved in:
3
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
4
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
5
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
6
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
7
Mine your own business : market-structure surveillance through text mining
Netzer, Oded
;
Feldman, Ronen
;
Goldenberg, Jacob
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
Saved in:
8
Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa
;
Repo, Petteri
;
Timonen, Päivi
; …
- In:
International journal of innovation management
20
(
2016
)
2
,
pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
Saved in:
9
Researching the GAP between foodstuffs attractiveness and real nutritional profile : prerequisite for strengthening nutrition education and consumer rights protection
Onete, Bogdan Cristian
;
Voinea, Lelia
;
Filip, Alina
; …
- In:
Amfiteatru economic : an economic and business research …
16
(
2014
)
36
,
pp. 470-482
Persistent link: https://www.econbiz.de/10010394076
Saved in:
10
Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu
;
Meghişan, Georgeta-Mădălina
- In:
Amfiteatru economic : an economic and business research …
15
(
2013
)
34
,
pp. 358-368
Persistent link: https://www.econbiz.de/10010343774
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