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Marktforschung
Consumer behaviour
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Konsumentenverhalten
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Marketing
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Theory
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Australia
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Marketingmanagement
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Kundenzufriedenheit
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Multimedia
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Multivariate Verteilung
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Multivariate distribution
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Roberts, John H.
7
Kayande, Ujwal
3
Stremersch, Stefan
3
Danaher, Peter J.
2
Lehmann, Donald R.
2
Mittal, Vikas
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Winter, Russell S.
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Berger, Jonah
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Chandon, Pierre
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Chandy, Rajesh K.
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Gupta, Sachin
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Hamilton, Rebecca W.
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Hauser, John R.
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Johar, Gita Venkataramani
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John, Leslie K.
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Madan, Shilpa
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Mažar, Nina
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Mead, Nicole L.
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Midgley, David F.
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Moorman, Christine
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Morrin, Maureen
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Morrison, Pamela D.
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Norton, Michael I.
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Soman, Dilip
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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1
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
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2
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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3
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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4
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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5
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research policy : policy, management and economic …
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
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6
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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7
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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8
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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9
A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
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