Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Moderne Controlling-Instrument...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Marketing
31,411
Controlling
11,681
Management control
8,211
Theorie
4,927
Theory
4,893
Deutschland
4,723
Germany
4,152
Marketingmanagement
3,692
Marketing management
3,467
marketing
2,596
Vertrieb
2,430
Strategisches Management
2,055
Management
1,934
Consumer behaviour
1,889
Physical distribution
1,880
Konsumentenverhalten
1,761
USA
1,547
United States
1,365
Relationship marketing
1,196
Beziehungsmarketing
1,170
Agribusiness
1,106
Unternehmen
1,096
Rechnungswesen
1,070
Strategic management
983
Accounting
982
Economics
919
SME
876
KMU
869
Werbung
858
Brand management
834
Marketingtheorie
834
Marketing theory
827
Markenführung
825
Innovation
801
Market research
734
Online-Marketing
730
Advertising
729
Agricultural and Food Policy
728
Internet marketing
722
more ...
less ...
Online availability
All
Undetermined
139
Free
57
Type of publication
All
Book / Working Paper
702
Article
258
Journal
70
Type of publication (narrower categories)
All
Article in journal
197
Aufsatz in Zeitschrift
197
Collection of articles of several authors
80
Sammelwerk
80
Hochschulschrift
71
Graue Literatur
66
Non-commercial literature
66
Lehrbuch
61
Aufsatz im Buch
60
Book section
60
Aufsatzsammlung
58
Textbook
56
Thesis
51
Konferenzschrift
48
Bibliografie enthalten
35
Bibliography included
35
Conference proceedings
31
Working Paper
24
Arbeitspapier
22
Festschrift
17
Case study
13
Fallstudie
13
Handbook
12
Handbuch
12
Glossar enthalten
11
Glossary included
11
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
8
Bibliografie
7
Ratgeber
7
Enzyklopädie
6
Fallstudiensammlung
5
Guidebook
5
No longer published / No longer aquired
5
Nachschlagewerk
4
Reference book
4
Collection of articles written by one author
3
Dictionary (multilingual)
3
Einführung
3
Sammlung
3
more ...
less ...
Language
All
English
661
German
334
Undetermined
28
Polish
6
French
5
Russian
4
Italian
3
Ukrainian
2
more ...
less ...
Author
All
Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
more ...
less ...
Institution
All
American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
10
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Lehrbuch
6
Springer eBook Collection
6
International journal of market research
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
Organisation und praktische Anwendung
5
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Consumer perception of product risks and benefits
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Developments in marketing science
2
Edward Elgar E-Book Archive
2
more ...
less ...
Source
All
ECONIS (ZBW)
918
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
1,030
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
2
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
4
Applied
Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
5
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
6
Die Einsatzmöglichkeiten von neuronalen Netzen im Rahmen der Absatzprognose und Bezugsregulierung im
Vertrieb
von Publikumszeitschriften
Conrad, Olaf
-
1996
Persistent link: https://www.econbiz.de/10012699579
Saved in:
7
Umsetzung
Meyer, Anton
-
2019
-
2., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012100522
Saved in:
8
Vertriebsseitige Herausforderungen bei industriellen Betreibermodellen: eine integrierte Betrachtung der Anbieter- und Nachfragerperspektive
Ruffer, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011937573
Saved in:
9
Grundzüge des Marketings
Redler, Jörn
-
2012
Persistent link: https://www.econbiz.de/10009681692
Saved in:
10
Grundzüge des
Marketing
Redler, Jörn
-
2019
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012119094
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
