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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Statistics for marketing and consumer research
Mazzocchi, Mario - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003571688
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Marketing research with SPSS
Janssens, Wim (contributor); Wijnen, Katrien (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003556523
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Business economics and statistics : Merrett, A. J., & G. Bannock
Merrett, A. J. - 1962
Persistent link: https://www.econbiz.de/10002297585
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Statistics for marketing and consumer research
Mazzocchi, Mario - 2008 - Online-Ausg.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied
Persistent link: https://www.econbiz.de/10013208158
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as … well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many …Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics …
Persistent link: https://www.econbiz.de/10012395948
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A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Mooi, Erik - 2011
1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis … with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …
Persistent link: https://www.econbiz.de/10014425261
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko - 2014 - 2nd ed. 2014
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...
Persistent link: https://www.econbiz.de/10013523130
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520