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~subject:"Marktforschung"
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Marktforschung
United Kingdom
11
Brand management
7
Markenführung
6
Großbritannien
5
Consumer behaviour
4
Customer satisfaction
4
Positioning
4
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Markenimage
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Marketingmanagement
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Werbewirkung
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Clodine-Florent, Jimmy
1
Kalafatis, Stavros P.
1
Riley, Debra
1
Rose, Susan
1
Samouel, Phillip
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Tsogas, Markos H.
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
2
Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Rose, Susan
;
Samouel, Phillip
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10003831037
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