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Linear Mixed Models : Grundidee, Methodik und Anwendung

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Zeitliche Dynamik im Marketing: neue Verfahren zur Auswertung

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Robuste Regression : ein Marktforschungsansatz zur Analyse von Datensätzen mit Ausreißern

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

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Conjoint analysis as an instrument of market research practice

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