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Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal - In: Journal of business research : JBR 68 (2015) 12, pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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Using ethnography of communication in organizational research
Kalou, Zoi; Sadler-Smith, Eugene - In: Organizational research methods : ORM 18 (2015) 4, pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Using grounded theory to model market orientation experiences at practice
Tajeddini, Kayhan - In: International journal of business excellence 6 (2013) 5, pp. 553-571
Persistent link: https://www.econbiz.de/10010231380
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Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
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This is going to hurt : compassionate research methods
Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
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Practitioners as theorists : para-ethnography and the collaborative study of contemporary organizations
Islam, Gazi - In: Organizational research methods : ORM 18 (2015) 2, pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
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Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138
Persistent link: https://www.econbiz.de/10010485120