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Salient knowledge that others are also evaluating reduces judgment extremity

Tsai, Claire I.; Zhao, Min; Soman, Dilip - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 366-387

Persistent link: https://www.econbiz.de/10012819761

Effects of social and temporal distance on consumers' responses to peer recommendations

Zhao, Min; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 3, pp. 486-496

Persistent link: https://www.econbiz.de/10009161360

The fewer the better : number of goals and savings behavior

Soman, Dilip; Zhao, Min - In: Journal of marketing research : JMR 48 (2011) 6, pp. 944-957

Persistent link: https://www.econbiz.de/10010217418

Mental simulation and preference consistency over time : the role of process-versus outcome-focused thoughts

Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 44 (2007) 3, pp. 379-388

Persistent link: https://www.econbiz.de/10003547581

Mental Simulation and Preference Consistency Over Time : The Role of Process-Versus Outcome-Focused Thoughts

Zhao, Min; Hoeffler, Steve; Zauberman, Gal - 2012

Research on choice over time has found that people tend to focus on concrete aspects of near-future events and abstract aspects of distantfuture events. Furthermore, a focus on concrete aspects heightens the feasibility-related components, whereas a focus on abstract aspects heightens the...

Persistent link: https://www.econbiz.de/10014044770