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~subject:"Marktforschung"
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Mapping the jungle : A bibliom...
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Marktforschung
Partial least squares
67
Partielle kleinste Quadrate
60
Strukturgleichungsmodell
58
Structural equation model
57
Kleinste-Quadrate-Methode
36
Least squares method
36
Theorie
32
Theory
31
Estimation theory
24
Schätztheorie
24
Market research
22
Consumer behaviour
19
Konsumentenverhalten
19
PLS-SEM
19
Measurement
18
Statistical method
18
Statistische Methode
18
Structural equation modeling
18
Messung
17
Customer satisfaction
12
Deutschland
12
Kundenzufriedenheit
12
Germany
10
Corporate reputation
9
Regressionsanalyse
9
Scientific method
9
Wissenschaftliche Methode
9
Firmenimage
8
Marketing
8
SPSS
8
structural equation modeling
8
Erfolgsfaktor
7
FIMIX-PLS
7
Model Selection
7
Statistik
7
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6
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6
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6
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6
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Sarstedt, Marko
23
Mooi, Erik
9
Ringle, Christian M.
8
Hair, Joseph F.
4
Mooi-Reci, Irma
2
Schlittgen, Rainer
2
Wilczynski, Petra
2
Adler, Susanne
1
Diamantopoulos, Adamantios
1
Fuchs, Christoph
1
Hauff, Sven
1
Hiram Ting
1
Hult, G. Tomas M.
1
Kaiser, Sebastian
1
Lehmann, Sebastian
1
Liengaard, Benjamin Dybro
1
Mena, Jeanette
1
Mena, Jeannette A.
1
Pick, Mandy
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Radomir, Lăcrămioara
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Ramayah, T.
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Rau, Lea
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Richter, Nicole Franziska
1
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1
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Springer Texts in Business and Economics
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Springer texts in business and economics
3
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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3
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
4
More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
Saved in:
5
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
6
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
7
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
8
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
9
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
Saved in:
10
Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM : On Using Single-Item versus Multi-Item Measures in Redundancy Analyses
Sarstedt, Marko
-
2019
Purpose – Researchers often use partial least squares structural equation modeling (PLS-SEM) to estimate path models that include formatively specified constructs. Their validation requires running a redundancy analysis, which tests whether the formatively measured construct is highly...
Persistent link: https://www.econbiz.de/10012870529
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