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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
62
Konsumentenverhalten
62
Theorie
59
Theory
59
Market research
31
Marketing
27
New product development
21
Produktentwicklung
21
Welt
21
World
21
Innovation
20
Experiment
19
Internet marketing
18
Online-Marketing
18
Bibliometrics
17
Bibliometrie
17
Estimation theory
16
Schätztheorie
16
Marketing management
15
Marketingmanagement
15
Bayesian inference
14
Advertising effects
13
Bayes-Statistik
13
Brand management
13
Conjoint analysis
13
Conjoint-Analyse
13
Markenführung
13
Marketing theory
13
Marketingtheorie
13
Werbewirkung
13
Innovation diffusion
12
Innovationsdiffusion
12
USA
12
United States
12
Arzneimittel
11
Brand
11
Decision
11
Entscheidung
11
Markenartikel
11
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8
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2
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Article
17
Book / Working Paper
14
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Article in journal
14
Aufsatz in Zeitschrift
14
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
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2
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2
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English
31
Author
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Wedel, Michel
20
Kamakura, Wagner A.
9
DeSarbo, Wayne
6
Hoffman, Donna L.
5
Stremersch, Stefan
5
Bijmolt, Tammo H. A.
3
Kayande, Ujwal
3
Lehmann, Donald R.
3
Roberts, John H.
3
Agrawal, Jagdish
2
Bradlow, Eric
2
DeSarbo, Wayne S.
2
Winter, Russell S.
2
Aribarg, Anocha
1
Bacon, L.
1
Bacon, Lynd
1
Baker, Kenneth R.
1
Batra, Rajeev
1
Bockenholt, Ulf
1
Bodapati, Anand
1
Bodapati, Anand V.
1
Botti, Simona
1
Dahl, Darren W.
1
Franke, George R.
1
Grunert, Klaus
1
Guhl, Daniel
1
Kozinets, Robert V.
1
Kreulen, Jeffrey
1
Lenk, Peter
1
Lenk, Peter J.
1
Lynch, John G.
1
MacInnis, Deborah J.
1
Madigan, David
1
Montgomery, Alan
1
Moreau, C. Page
1
Morwitz, Vicki G.
1
Muller, Eitan
1
Naik, Prasad A.
1
Neik, Prasad
1
Neslin, Scott A.
1
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Journal of marketing research : JMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
Marketing letters : a journal of research in marketing
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
31
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1
Correspondence analysis : graphical representation of categorical data in marketing research
Hoffman, Donna L.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10001011974
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2
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
3
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
4
An optimal contact model for maximizing online panel response rates
Neslin, Scott A.
;
Novak, Thomas P.
;
Baker, Kenneth R.
; …
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
Saved in:
5
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
6
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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7
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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8
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
9
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
10
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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