Desires to acquire, possess, use, experience, share, and display objects of consumption lie at the heart of consumer behavior. Consumer researchers have conceived of desire variously as “want”, “wish”, “urge”, “craving”, “approach motivation”, “appetite”, and “buying...

Using two field studies and a laboratory experiment, we test the proposition that participating in a firm-sponsored post-service experience survey can lead customers to make broader inferences than just increasing accessibility of survey responses, and influence their subsequent buying behavior...