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Marktforschung
Öffentlichkeitsarbeit
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Public relations
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Marketing
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Meinungspflege
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Werbung
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Advertising
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Marketing management
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Marketingmanagement
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Großbritannien
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Management
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Factor analysis
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Faktorenanalyse
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Jefkins, Frank
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Dictionary of marketing and communication, including advertising, market research and public research and public relations, with a selection of terms and references from distributi...
Jefkins, Frank
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1973
Persistent link: https://www.econbiz.de/10000053845
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