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Common method bias in marketing : causes, mechanisms, and procedural remedies

MacKenzie, Scott B.; Podsakoff, Philip M. - In: Journal of retailing 88 (2012) 4, pp. 542-555

Persistent link: https://www.econbiz.de/10009707070

Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"

Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566

Persistent link: https://www.econbiz.de/10009719236

Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"

Viswanathan, Madhu; Kayande, Ujwal - In: Journal of retailing 88 (2012) 4, pp. 556-562

Persistent link: https://www.econbiz.de/10009719238

The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations

MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143

Persistent link: https://www.econbiz.de/10001011978

A structural equations analysis of the impact of price promotions on store performance

Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63

Persistent link: https://www.econbiz.de/10001044061

Intrafunctional competitive intelligence and sales performance : a social network perspective

Ahearne, Michael; Lam, Son K.; Hayati, Babak; Kraus, Florian - In: Journal of marketing 77 (2013) 5, pp. 37-56

Persistent link: https://www.econbiz.de/10009793102

Disaggregate Market Share Response Models

Degeratu, Alexandru M.; DeSarbo, Wayne S.; Saxton, M. Kim; … - 2014

Traditional market share response (multiplicative competitive interaction or MCI) models have been gainfully employed in marketing research practice as an effective methodology for estimating competitive effects. Legions of books and articles on MCI models and their use have been published...

Persistent link: https://www.econbiz.de/10014196401