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Marktforschung
Consumer behaviour
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1987
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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ECONIS (ZBW)
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Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
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1994
Persistent link: https://www.econbiz.de/10000959857
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Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
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1994
Persistent link: https://www.econbiz.de/10000959861
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