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Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
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Marketing und Gesellschaft
Fischer-Winkelmann, Wolf Friedrich (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000064231
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Minority markets
United States / Bureau of Domestic Commerce / Consumer … - 1975
Persistent link: https://www.econbiz.de/10000548440
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress
King, Robert L. (ed.) - 2015
Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Customers -- Initial Impressions in the Retail Buyer-Seller Dyad -- The Effects of Ethnicity and Income on the Reported … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans …
Persistent link: https://www.econbiz.de/10014019838
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Industrial society : social sciences in management
Pym, Denis - 1968
Persistent link: https://www.econbiz.de/10000327289
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Making market research work in Saudi Arabia
Aichner, Thomas; Shaltoni, Abdel Monim - In: International journal of market research 61 (2019) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
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Chip, Chip, hurra? : die Bedrohung durch die 'Dritte technische Revolution'
Bleicher, Siegfried (contributor) - 1984
Persistent link: https://www.econbiz.de/10004043068
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Eine neue Lösung des alten Skalenproblems
Frank, Dirk; Schlund, Wulf - 2000
Vvorliegende Artikel diskutiert Lösungsansätze amerikanischer und englischer Psychometriker zu den Problemen mit traditionellen Ratingskalen.
Persistent link: https://www.econbiz.de/10005840566