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Methods of estimating consumer preference distributions
Day, Ralph L. - In: California management review 9 (1967) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10002062220
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Systematic paired comparisons in preference analysis
Day, Ralph L. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 406-412
Persistent link: https://www.econbiz.de/10002062308
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Marketing models : quantitative and behavioral
Day, Ralph L. (ed.) - 1964
Persistent link: https://www.econbiz.de/10000674795
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Probabilistic models of consumer buying behavior
Kuehn, Alfred A.; Day, Ralph L. - In: Journal of marketing 28 (1964) 4, pp. 27-31
Persistent link: https://www.econbiz.de/10002063249