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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Exact approaches for static data segment allocation problem in an information network
Sen, Goutam; Krishnamoorthy, Mohan; Rangaraj, Narayan; … - In: Computers & operations research : and their … 62 (2015), pp. 282-295
Persistent link: https://www.econbiz.de/10011333982
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Dual objective segmentation to improve targetability : an evolutionary algorithm approach
Balakrishnan, P. V. Sundar; Kumar, Subodha; Han, Peng - In: Decision sciences : DS 42 (2011) 4, pp. 831-857
Persistent link: https://www.econbiz.de/10009405750
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Evaluating performance of image segmentation criteria and techniques
Hochbaum, Dorit S.; Lyu, Cheng; Bertelli, Erik - In: EURO journal on computational optimization 1 (2013) 1/2, pp. 155-180
Persistent link: https://www.econbiz.de/10010394165
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Strukturierung von Außendienstgebieten mit genetischen Algorithmen
Meyer, Matthias - In: Betriebswirtschaftliche Anwendungen des Soft Computing …, (pp. 251-266). 1998
Persistent link: https://www.econbiz.de/10001303546
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
DeSarbo, Wayne S. - 2016
Since the pioneering research of Wendell Smith (1956), the concept of market segmentation has been one of the most pervasive activities in both the marketing academic literature and practice. In addition to being one of the major ways of operationalizing the marketing concept, marketing...
Persistent link: https://www.econbiz.de/10012989406
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Combinatorial Optimization Approaches to Constrained Market Segmentation : An Application to Industrial Market Segmentation
DeSarbo, Wayne S. - 2016
Proper market segmentation schemes should address not only how to develop feasible schemes of homogeneous market segments within designated managerial, institutional, and environmental restrictions, but also how to construct such schemes simultaneously in conjunction with associated resource...
Persistent link: https://www.econbiz.de/10012989502
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Are credit default swaps a sideshow? : evidence that information flows from equity to CDS markets
Hilscher, Jens; Pollet, Joshua M.; Wilson, Mungo - In: Journal of financial and quantitative analysis : JFQA 50 (2015) 3, pp. 543-567
Persistent link: https://www.econbiz.de/10011391417