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~subject:"Marktsegmentierung"
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Marktsegmentierung
Cluster analysis
4,764
Clusteranalyse
4,419
Regional cluster
1,563
Regionales Cluster
1,563
cluster analysis
1,188
Theorie
954
Theory
950
Business network
474
Unternehmensnetzwerk
474
Innovation
371
EU-Staaten
323
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320
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291
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288
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239
Cluster Analysis
233
Consumer behaviour
232
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232
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226
Regionalentwicklung
214
Cluster-Analyse
213
Regional development
210
Welt
182
World
180
Regionalpolitik
160
Regional policy
159
Wissenstransfer
156
Knowledge transfer
155
Market segmentation
151
KMU
141
SME
141
Unternehmenserfolg
137
Firm performance
135
Data Mining
131
Data mining
124
Classification
121
Klassifikation
121
Bibliometrics
117
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129
German
19
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Tkaczynski, Aaron
7
Dolnicar, Sara
5
Leisch, Friedrich
4
DeSarbo, Christian F.
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
DeSarbo, Wayne
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Jaiswal, Deepak
2
Lough, Nancy
2
Mumcu, Ceyda
2
Neslin, Scott A.
2
Schwanenberg, Stefan
2
Vijay, T. Sai
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
Ahuja, Vandana
1
Akhondzadeh-Noughabi, Elham
1
Albaum, Gerald S.
1
Alhothali, Ghada Talat
1
Alkan, Leyla
1
Allan, David
1
Alvarez de Toledo, Pablo
1
Amin Mahir Abdullah
1
Anand, Sandip
1
Andrades Caldito, Lidia
1
Andrews, J. Craig
1
Andrews, Rick L.
1
Ashill, Nicholas
1
Atkins, Kelly Green
1
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Universität Regensburg / Institut für Betriebswirtschaftslehre
1
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Journal of travel and tourism marketing
7
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international consumer marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Conjoint measurement : methods and applications
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of logistics economics and globalisation
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of targeting, measurement and analysis for marketing
2
Journal of vacation marketing : an international journal
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Young consumers : insight and ideas for responsible marketers
2
Advances in hospitality and leisure
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTU-Forschungshefte Energie
1
Beiträge zur Immobilienwirtschaft
1
Conjoint measurement : methods and applications ; with 91 tables
1
DUV / Wirtschaftsinformatik
1
Economic modelling
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of operational research : EJOR
1
European research studies
1
Europäische Hochschulschriften / 5
1
Expert journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Gabler Edition Wissenschaft
1
Global journal of business management : GJBM
1
Global journal of business research : GJBR
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handbuch Zielgruppenmanagement
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ECONIS (ZBW)
147
USB Cologne (business full texts)
1
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1
An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.
;
Ghose, Sanjoy
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
Saved in:
2
Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet
- In:
Vision : the journal of business perspective
19
(
2015
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
Saved in:
3
Tourist segments for new facilities in national park areas : profiling tourists in Norway based on psychographics and demographics
Veisten, Knut
;
Haukeland, Jan Vidar
;
Baardsen, Sjur
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 486-510
Persistent link: https://www.econbiz.de/10011349980
Saved in:
4
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
Saved in:
5
A gender comparison of food shopper typologies
Mortimer, Gary
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 267-286
Persistent link: https://www.econbiz.de/10010221553
Saved in:
6
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
7
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
8
Segmenting foodies for a foodie destination
Kline, Carol
;
Lee, Seungwoo
;
Knollenberg, Whitney
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1234-1245
Persistent link: https://www.econbiz.de/10011942085
Saved in:
9
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
10
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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