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Marktsegmentierung
Consumer behaviour
6
Konsumentenverhalten
6
Conjoint analysis
4
Conjoint-Analyse
4
Deutschland
3
Germany
3
Market segmentation
3
Choice-based conjoint analysis
2
Eco-label
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Energieeinsparung
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Energy conservation
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Erneuerbare Energie
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Green electricity
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Latent class analysis
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Renewable energy
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Standardisierung
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Standardization
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Target group
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Theorie
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Theory
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Umweltzeichen
2
Willingness to pay
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Zahlungsbereitschaftsanalyse
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Zielgruppe
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Air transport
1
Asymmetric information
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Asymmetrische Information
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Bewertung
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Building integrated photovoltaics
1
Choice experiment
1
Consumer policy
1
Consumer segmentation
1
Corporate policy
1
Cost framing
1
Discrete choice experiments
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EU countries
1
EU-Staaten
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Electric power industry
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Electrical product
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Hille, Stefanie Lena
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Tabi, Andrea
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Wüstenhaben, Rolf
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Wüstenhagen, Rolf
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Marketing renewable energy : concepts, business models and cases
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ECONIS (ZBW)
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Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena
;
Tabi, Andrea
;
Wüstenhaben, Rolf
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011699037
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2
What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Ecological economics : the transdisciplinary journal of …
107
(
2014
),
pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
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