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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Customer satisfaction
7
Kundenzufriedenheit
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Retail
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Food retailing
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Gender
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Lebensmitteleinzelhandel
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Australia
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Australien
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Dienstleistungsqualität
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Geschlecht
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Internet marketing
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Online retailing
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Online-Handel
4
Online-Marketing
4
Retailing
4
Service quality
4
Brand management
3
Consumer-Oriented Product or Service Development
3
Customer service
3
Kundenservice
3
Markenführung
3
Market segmentation
3
Risiko
3
Risk
3
Supermarkets
3
Blood service
2
Blutspendedienst
2
Brand image
2
Confidence
2
Consumer attitudes
2
Customer retention
2
Customer-oriented deviance
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E-commerce
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English
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Mortimer, Gary
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International journal of retail & distribution management
1
Journal of international food & agribusiness marketing : JIFAM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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A gender comparison of food shopper typologies
Mortimer, Gary
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 267-286
Persistent link: https://www.econbiz.de/10010221553
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2
Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary
- In:
International journal of retail & distribution management
40
(
2012
)
10
,
pp. 790-810
Persistent link: https://www.econbiz.de/10009663522
Saved in:
3
Rolling in the aisles : a comparative study of male and female grocery shopper typologies
Mortimer, Gary
- In:
The international review of retail, distribution and …
23
(
2013
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10009722340
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