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Market structure, advertising polica and inter-market deifferences in advertising intensity
Cable, John - 1972
Persistent link: https://www.econbiz.de/10000667039
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Market concentration and persuasive advertising : a theoretical approach
Sá, Nelson - In: Journal of economics 114 (2015) 2, pp. 127-151
Persistent link: https://www.econbiz.de/10010492941
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Advertising and market concentration : a reexamination of Ornstein's spurious correlation hypothesis
Bradburd, Ralph M. - 1979
Persistent link: https://www.econbiz.de/10002016495
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Sutton's sunk costs and market structure : price competition, advertising, and the evolution of concentration
Bresnahan, Timothy F. - In: The Rand journal of economics 23 (1992) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10001122873
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George - 1997
Persistent link: https://www.econbiz.de/10000964950
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Price competition, advertising and media market concentration
Häckner, Jonas; Nyberg, Sten - 2000
Persistent link: https://www.econbiz.de/10001450651
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George - In: Competition and market structure : theory and evidence …, (pp. 119-177). 1997
Persistent link: https://www.econbiz.de/10001560731
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A simultaneous equations approach to modeling industry structure and economic performance
Coate, Malcolm B. - In: Metroeconomica : international review of economics 39 (1988) 2, pp. 181-204
Persistent link: https://www.econbiz.de/10001065656
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Innovation, Marktstruktur und Werbung
Schulenburg, Johann-Matthias von der - In: Hamburger Jahrbuch für Wirtschafts- und … 33 (1988), pp. 141-153
Persistent link: https://www.econbiz.de/10001065750
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140