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Markttforschung
Vereinigte Staaten
4
Werbungsmittel
3
Absatzpolitik
2
Consumer behaviour
2
Konsumentenverhalten
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Marktforschung
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Pittsburgh
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Theorie
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Theory
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choice models
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1986
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Advertising
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Advertising media
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Advertising planning
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Agribusiness
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Constant utility buyer choice function
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Consumption theory
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Schwarze Menschen
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Werbeplanung
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Werbeträger
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brand choice
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Gensch, Dennis H.
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Svetska, Joseph A.
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An exact hierarchical algorithm for determining aggregate statistics from individual choice data
Gensch, Dennis H.
;
Svetska, Joseph A.
- In:
Management science : journal of the Institute for …
25
(
1979
),
pp. 939-952
Persistent link: https://www.econbiz.de/10002228485
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