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Differences in the spending of husbands and wives on products used by only one spouse
Heilman, Carrie M.
;
Kaefer, Frederick
;
Ramenofsky, Samuel D.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 307-317
Persistent link: https://www.econbiz.de/10009619147
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