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Die Betriebswirtschaft : DBW
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Journal of customer behaviour
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Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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2
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
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