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~subject:"Mass customization"
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Mass customization
Customer integration
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Innovation management
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Risikomanagement
4
Risk management
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Consumer behaviour
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Keinz, Peter
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Franke, Nikolaus
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Hienerth, Christoph
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Schreier, Martin
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Synergies among producer firms, lead users, and user communities : the case of the LEGO producer-user ecosystem
Hienerth, Christoph
;
Lettl, Christopher
;
Keinz, Peter
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 848-866
Persistent link: https://www.econbiz.de/10010375864
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2
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
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