Recent technologies permit matching intermediaries to engage in unprecedented levels of targeting. Yet, regulators fear that the welfare gains of such targeting be hindered by the high degree of price customization practiced by matching intermediaries, whereby prices finely depend on the...

We study centralized many-to-many matching in markets where agents have private information about (vertical) characteristics that determine match values. Our analysis reveals how matching patterns reflect cross-subsidization between sides. Agents are endogenously partitioned into consumers and...

Recent technologies enable matching intermediaries to engage in unprecedented levels of targeting, whereby matches finely depend on the agents' characteristics, but also favor customized (i.e., match-specific) pricing. Yet, novel regulations on the transfer of personal data, as well as a renewed...