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The etiology of the frugal consumer
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 21 (2014) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
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Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Pollitte, … - In: Psychology & marketing 33 (2016) 9, pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Ronald E.; Flynn, Leisa R.; Clark, Ronald A. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 102-119
Purpose – The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of 258 US college students to test a model...
Persistent link: https://www.econbiz.de/10014868136