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Alternatieve benaderingen van het media-selectie en -planningsprobleem

Dekimpe, Marnik G. - 1988

Persistent link: https://www.econbiz.de/10000750969

Multiperiod multiproduct advertising budgeting : stochastic optimization modeling

Beltran-Royo, Cesar; Escudero, Laureano F.; Zhang, H. - In: Omega : the international journal of management science 59 (2016), pp. 26-39

Persistent link: https://www.econbiz.de/10011439728

Chance constrained optimization for targeted internet advertising

Deza, Antoine; Huang, Kai; Metal, Michael R. - In: Omega : the international journal of management science 53 (2015), pp. 90-96

Persistent link: https://www.econbiz.de/10010506262

Dynamic pricing and advertising of perishable products with inventory holding costs

Schlosser, Rainer - In: Journal of economic dynamics & control 57 (2015), pp. 163-181

Persistent link: https://www.econbiz.de/10011574611

Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position

Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578

Persistent link: https://www.econbiz.de/10012216692

Turner optimizes the allocation of audience deficiency units

Carbajal, José Antonio; Chaar, Wes - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 518-536

Persistent link: https://www.econbiz.de/10011784201

Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17

The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …

Persistent link: https://www.econbiz.de/10014557765

Scheduling commercial advertisements for television

García-Villoria, Alberto; Salhi, Said - In: International journal of production research 53 (2015) 4, pp. 1198-1215

Persistent link: https://www.econbiz.de/10010493572

Mathematical models in marketing

Murdick, Robert G. - 1971

Persistent link: https://www.econbiz.de/10000572010

Optimization of column width in website layout for advertisement fit

Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601

Persistent link: https://www.econbiz.de/10009718818

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