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Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla; Leus, Roel; Spieksma, Frits C. R. - In: European journal of operational research : EJOR 210 (2011) 3, pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng; Wong, Man Leung; Wan, Xiang - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
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Data Mining als Instrument der Responseoptimierung im Direktmarketing : Methoden zur Bewältigung niedriger Responsequoten
Steinlein, Uwe - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001916076
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Vermeidung von Engpässen bei der Verteilung von Produktproben
Löffler, Michael - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 131-140). 1995
Persistent link: https://www.econbiz.de/10001316672
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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A stochastic programming model for multi-product oriented multi-channel component replenishment
Zhen, Lu; Wang, Kai - In: Computers & operations research : and their … 60 (2015), pp. 79-90
Persistent link: https://www.econbiz.de/10011279667
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Using break quantities for tactical optimisation in multistage distribution systems
Kleijn, Marcel J.; Dekker, Rommert - 1997
In this chapter we discuss a tactical optimisation problem that arises in a multistage distribution system where customer orders can be delivered from any stockpoint. A simple rule to allocate orders to locations is a break quantity rule, which routes large orders to higher-stage stockpoints and...
Persistent link: https://www.econbiz.de/10010339432
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Distributed decisions in networks : laboratory study of routing splittable flow
Rapoport, Amnon; Gisches, Eyran J.; Mak, Vincent - In: Production and operations management : an international … 23 (2014) 2, pp. 314-331
Persistent link: https://www.econbiz.de/10010340244
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A new mathematical model for locating distribution centres for attracting more retailers
Emami, S. Behrooz; Ghandehari, M.; Sajadi, S. Mojtaba - In: International journal of productivity and quality … 14 (2014) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10010488501