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Dekimpe, Marnik G. - 1988

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Multiperiod multiproduct advertising budgeting : stochastic optimization modeling

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Chance constrained optimization for targeted internet advertising

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Dynamic pricing and advertising of perishable products with inventory holding costs

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Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position

Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578

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Turner optimizes the allocation of audience deficiency units

Carbajal, José Antonio; Chaar, Wes - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 518-536

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Chapter 15 : Psychological Aspect of Financial Planning

Yeske, Dave - 2017

This chapter discusses personal financial planning, which is an interdisciplinary practice that employs a six-step process to develop integrated strategies for individuals and families to efficiently mobilize their human and financial capital to achieve their life goals. Financial planning draws...

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Scheduling commercial advertisements for television

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Mathematical models in marketing

Murdick, Robert G. - 1971

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Optimization of column width in website layout for advertisement fit

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