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Data Mining als Instrument der Responseoptimierung im Direktmarketing : Methoden zur Bewältigung niedriger Responsequoten
Steinlein, Uwe - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001916076
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Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla; Leus, Roel; Spieksma, Frits C. R. - In: European journal of operational research : EJOR 210 (2011) 3, pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng; Wong, Man Leung; Wan, Xiang - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
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Vermeidung von Engpässen bei der Verteilung von Produktproben
Löffler, Michael - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 131-140). 1995
Persistent link: https://www.econbiz.de/10001316672
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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A model of boundedly rational consumer choice : an agent based approach
Riechmann, Thomas - 2000
The paper presents an extended version of the consumer choice problem. Different from the standard model, prices are not fixed but arise from Walrasian interactions of total demand and a stylized supply function for each of the goods. Three different types of evolutionary algorithms are set up...
Persistent link: https://www.econbiz.de/10011526771
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Kooperative Risk-Pooling-Strategien im Modehandel
Heil, Ulrich - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003362139
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Efficient pricing und efficient assortment planning für große Handels- und Dienstleistungssortimente
Zeisel, Stefan - 1999
Persistent link: https://www.econbiz.de/10001594449