In this paper we consider a location model based on the threshold concept. We find the best location such that the probability of revenue falling short of the threshold is minimized. This objective is appropriate when a firm will not survive if its revenue falls below a known threshold. A new...

This paper addresses the location problem for an entering firm that will play a Bertrand game with other pre-existing firms in order to maximize its profit. Demand for a homogeneous product is price-sensitive and firms use delivered pricing. Under some specific conditions, it is shown that the...