We study the static assortment optimization problem under weakly rational choice models, i.e. models in which adding a product to an assortment does not increase the probability of purchasing a product already in that assortment. This setting applies to most choice models studied and used in...

The aim of this dissertation is the behavioral portfolio selection problem in which risk is measured as the probability of shortfall. Using behavioral elements, such as mental accounting, and emotions and cognition, this dissertation investigates empirical issues related to behavioral asset...