This paper addresses the location problem for an entering firm that will play a Bertrand game with other pre-existing firms in order to maximize its profit. Demand for a homogeneous product is price-sensitive and firms use delivered pricing. Under some specific conditions, it is shown that the...

Component commonality - the use of the same version of a component across multiple products - is being increasingly considered as a promising way to offer high external variety while retaining low internal variety in operations. However, increasing commonality has both positive and negative cost...