Showing 1 - 10 of 11
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...
Persistent link: https://www.econbiz.de/10014557765
Persistent link: https://www.econbiz.de/10009784807
Persistent link: https://www.econbiz.de/10011488211
Persistent link: https://www.econbiz.de/10009682180
Persistent link: https://www.econbiz.de/10011671608
Persistent link: https://www.econbiz.de/10009266715
Persistent link: https://www.econbiz.de/10012266003
Persistent link: https://www.econbiz.de/10011901272
Persistent link: https://www.econbiz.de/10012153431
Persistent link: https://www.econbiz.de/10014456873