The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...

The combinatorial nature of integer programming is inevitable even after takingspecific model structure into consideration. This is the root problem in implementing large-scale nonlinear integer programming models regardless of which algorithm one chooses to use. Consequently, we suggest that...