In this paper we present a method for using rational expectations in a linear-quadratic optimizationframework. Following the approach put forward by Sims, we solve the model through a QZdecomposition, which is generally easier to implement than the more widely used method of Blanchardand Kahn.

We study the static assortment optimization problem under weakly rational choice models, i.e. models in which adding a product to an assortment does not increase the probability of purchasing a product already in that assortment. This setting applies to most choice models studied and used in...