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Multiperiod multiproduct advertising budgeting : stochastic optimization modeling
Beltran-Royo, Cesar; Escudero, Laureano F.; Zhang, H. - In: Omega : the international journal of management science 59 (2016), pp. 26-39
Persistent link: https://www.econbiz.de/10011439728
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Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
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Scheduling commercial advertisements for television
García-Villoria, Alberto; Salhi, Said - In: International journal of production research 53 (2015) 4, pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
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Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G. - 1988
Persistent link: https://www.econbiz.de/10000750969
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Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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Chance constrained optimization for targeted internet advertising
Deza, Antoine; Huang, Kai; Metal, Michael R. - In: Omega : the international journal of management science 53 (2015), pp. 90-96
Persistent link: https://www.econbiz.de/10010506262
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A linear programming model to revenue management for advertising in mass media
Pan, Kewen; Leung, Stephen Chi Hang; Xiao, Di - In: International journal of revenue management : IJRM 5 (2011) 2/3, pp. 145-156
Persistent link: https://www.econbiz.de/10009235078
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Allocating Advertising Expenses Using Linear Programming and MS Excel
Karagiannis, Stefanos - 2009
One of the most important functions of enterprises is advertising as a means of systematically approaching specific … every advertising campaign is to achieve the greatest possible impact, to the market segments addressed, within the frames … can contribute towards the effective allocation of advertising expenses and the use of MS Excel Solver facilitates the …
Persistent link: https://www.econbiz.de/10013153028
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Potential Uses of Linear Programming in Small Enterprises – The Case of Allocating Advertising Expenses of a Small Service Company in Crete
Tsoukatos, Evangelos - 2009
One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific … every advertising campaign is to achieve the greatest possible im-pact, to the market segments addressed, within the frames … contribute to-wards the effective allocation of advertising expenses and the use of MS Excel Solver facilitates the so-lution of …
Persistent link: https://www.econbiz.de/10013153029
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Dynamic pricing and advertising of perishable products with inventory holding costs
Schlosser, Rainer - In: Journal of economic dynamics & control 57 (2015), pp. 163-181
Persistent link: https://www.econbiz.de/10011574611