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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
DeSarbo, Wayne S. - 2016
Since the pioneering research of Wendell Smith (1956), the concept of market segmentation has been one of the most pervasive activities in both the marketing academic literature and practice. In addition to being one of the major ways of operationalizing the marketing concept, marketing...
Persistent link: https://www.econbiz.de/10012989406
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The method of endogenous gridpoints with occasionally binding constraints among endogenous variables
Hintermaier, Thomas; Koeniger, Winfried - In: Journal of economic dynamics & control 34 (2010) 10, pp. 2075-2088
Persistent link: https://www.econbiz.de/10009126816
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Mixed integer linear programming and heuristic methods for feature selection in clustering
Benati, Stefano; García, Sergio; Puerto, Justo - In: Journal of the Operational Research Society 69 (2018) 9, pp. 1379-1395
Persistent link: https://www.econbiz.de/10012227276
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Exact approaches for static data segment allocation problem in an information network
Sen, Goutam; Krishnamoorthy, Mohan; Rangaraj, Narayan; … - In: Computers & operations research : and their … 62 (2015), pp. 282-295
Persistent link: https://www.econbiz.de/10011333982
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Dual objective segmentation to improve targetability : an evolutionary algorithm approach
Balakrishnan, P. V. Sundar; Kumar, Subodha; Han, Peng - In: Decision sciences : DS 42 (2011) 4, pp. 831-857
Persistent link: https://www.econbiz.de/10009405750
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Evaluating performance of image segmentation criteria and techniques
Hochbaum, Dorit S.; Lyu, Cheng; Bertelli, Erik - In: EURO journal on computational optimization 1 (2013) 1/2, pp. 155-180
Persistent link: https://www.econbiz.de/10010394165
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Strukturierung von Außendienstgebieten mit genetischen Algorithmen
Meyer, Matthias - In: Betriebswirtschaftliche Anwendungen des Soft Computing …, (pp. 251-266). 1998
Persistent link: https://www.econbiz.de/10001303546