This paper considers methods of estimation of choice probability using Maximum Difference (MaxDiff) technique, also known as Best-Worst Scaling (BWS). The paper shows that on the aggregate level the choice probabilities can be obtained using analytical closed-form solution and other approaches...

Best-Worst Scaling (BWS), sometimes also called Maximum Difference (MaxDiff), is a discrete choice modeling method widely used for finding utilities and choice probabilities among multiple alternatives. It can be seen as an extension of the paired comparison techniques for the simultaneous...