Ruiz, Maria Pilar Martínez; Zarco, Ana Isabel Jiménez; … - In: Cuadernos de Gestión 10 (2010) 03, pp. 63-83
From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze...