Altuna, Naiara; Dell’Era, Claudio; Landoni, Paolo; … - In: European Journal of Innovation Management 20 (2017) 2, pp. 269-290
Purpose The importance and complexity of proposing radically new meanings are well-established in the literature. However, a limited number of contributions have analyzed how they can be developed. The purpose of this paper is to analyze the development of radically new meanings at the basis of...