Pang, Augustine; Begam Binte Abul Hassan, Nasrath; Chee … - In: Corporate Communications: An International Journal 19 (2014) 1, pp. 96-118
Purpose – The aim of this paper is to examine how crises can be triggered online, how different social media tools escalate crises, and how issues gain credibility when they transit to mainstream media. Design/methodology/approach – This exploratory study uses the multiple case study method...