capable to enhance the corporate reputation of companies operating in the media industry. When it comes to CSR, media …) effects on corporate reputation. By structuring past research, this paper aims to improve the understanding of how CSR is … companies hold a specific position compared to companies across other industries. As business entities, media companies are …

communication theory into past research to develop a concept called media reputation, defined as the overall evaluation of a firm … presented in the media. Theoretical and empirical analyses indicate that media reputation is a resource that increases the …The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested …