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Die PR- und Pressefibel : zielgerichtete Medienarbeit ; das Praxisbuch für Ein- und Aufsteiger
Schulz-Bruhdoel, Norbert; Fürstenau, Katja - 2010 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008823321
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Social media as a tool of political communication
Słomski, Wojciech - In: European research studies 26 (2023) 2, pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
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Relationships of the trade unions with the media : the Lithuanian case
Krašenkienė, Asta; Kazokienė, Lina; Susnienė, Dalia - In: Administrative Sciences : open access journal 4 (2014) 1, pp. 1-14
The various practices of different countries show that, in order to achieve trade unions' goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some...
Persistent link: https://www.econbiz.de/10012014087
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The mass communicators : public relations, public opinion, and mass media
Steinberg, Charles S. - 1958
Persistent link: https://www.econbiz.de/10000660293
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Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R. - 1974
Persistent link: https://www.econbiz.de/10000669702
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Media coverage of business
Watson, Charles E. - 2007
Persistent link: https://www.econbiz.de/10003728952
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Postmodernism, H. A. Innis, and the media of communication
Neill, Robin - In: Research in the history of economic thought and methodology 24 (2006), pp. 153-166
Persistent link: https://www.econbiz.de/10003777892
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Internal communication media
Gillis, Tamara L. - In: The IABC handbook of organizational communication : a …, (pp. 257-267). 2006
Persistent link: https://www.econbiz.de/10003346865
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Media legitimacy and corporate environmental communication
Aerts, Walter; Cormier, Denis - In: Accounting, organizations and society : an … 34 (2009) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10003807488
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Media context of contemporary public relations and journalism
Washbourne, Neil - In: Exploring public relations, (pp. 68-81). 2009
Persistent link: https://www.econbiz.de/10003946693