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Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.; Pistoia, Adriano; Mory, Linda - In: Journal of media business studies 10 (2013) 2, pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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Regionalzeitungen 2015 : Geschäftsmodelle für die Medienkonvergenz
Ollrog, Marc-Christian - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010382899
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QuaTOQ - Qualität der Arbeit, Beschäftigung und Beschäftigungsfähigkeit im Wechselspiel von Technologie, Organisation und Qualifikation : Branchenbericht: Verlags- und Medienwirtsc...
Glock, Gina; Goluchowicz, Kerstin; Peters, Robert; … - VDI-VDE Innovation + Technik GmbH / Institut für … - 2020
Persistent link: https://www.econbiz.de/10012549376
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S. - In: Management and innovation in the media industry, (pp. 131-150). 2008
Persistent link: https://www.econbiz.de/10003791273
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How to turn a recession into a depression : the role of the media, of the policians, and of the political analysts
Hatzinikolaou, Dimitris - In: Modern economy 1 (2010) 3, pp. 144-148
Persistent link: https://www.econbiz.de/10009305980