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To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar; Pathak, Arijit - In: Strategic marketing cases in emerging markets, (pp. 61-78). 2017
Persistent link: https://www.econbiz.de/10011667538
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Uses genres and media ensembles : a conceptual roadmap for research of convergent audiences
Macek, Jakub - In: Digital peripheries : the online circulation of …, (pp. 245-258). 2020
Persistent link: https://www.econbiz.de/10012231222
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The persuasive effect of Fox News : non-compliance with social distancing during the Covid-19 pandemic
Simonov, Andrey; Sacher, Szymon K.; Dubé, Jean-Pierre H.; … - 2020
Persistent link: https://www.econbiz.de/10012239067
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Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong; Sun, Yacheng - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
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The Persuasive Effect of Fox News : Non-Compliance with Social Distancing During the Covid-19 Pandemic
Simonov, Andrey - 2020
We test for and measure the effects of cable news in the US on regional differences in compliance with recommendations by health experts to practice social distancing during the early stages of the COVID-19 pandemic. We use a quasi-experimental design to estimate the causal effect of Fox News...
Persistent link: https://www.econbiz.de/10012481820
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Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao - In: International journal on media management : JMM 22 (2020) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
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Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick; Bellman, Steven; Beal, Virginia - In: Journal of advertising research 60 (2020) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
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Access and Exposure to Local News Media in the Digital Era : Evidence from U.S. Media Markets
Bang, Minji; L'Heudé, Lucie; Postlewaite, Andrew; … - National Bureau of Economic Research - 2023
Using a new comprehensive survey of adults in large U.S. media markets we show that minority and low-skill individuals, who are heavily exposed to shocks to the local economy, typically have stronger preferences for and stronger ex- posure to local news than high-skill and white individuals. At...
Persistent link: https://www.econbiz.de/10014322823
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The Persuasive Effect of Fox News : Non-Compliance with Social Distancing During the COVID-19 Pandemic
Simonov, Andrey; Sacher, Szymon; Dubé, Jean-Pierre; … - 2020
We test for and measure the effects of cable news in the US on regional differences in compliance with recommendations by health experts to practice social distancing during the early stages of the COVID-19 pandemic. We use a quasi-experimental design to estimate the causal effect of Fox News...
Persistent link: https://www.econbiz.de/10014097432
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The Persuasive Effect of Fox News : Non-Compliance with Social Distancing During the Covid-19 Pandemic
Simonov, Andrey; Sacher, Szymon; Dubé, Jean-Pierre; … - 2021
We test for and measure the effects of cable news in the US on regional differences in compliance with recommendations by health experts to practice social distancing during the early stages of the COVID-19 pandemic. We use a quasi-experimental design to estimate the causal effect of Fox News...
Persistent link: https://www.econbiz.de/10013225149