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~subject:"Media usage"
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Media usage
Kommunikationsmedien
3,236
Communication media
3,230
Mediensektor
1,137
Media industries
1,136
media
751
Delphi technique
748
Delphi-Methode
748
Media
715
Deutschland
487
Medien
442
Germany
426
Werbeträger
411
Mediale Berichterstattung
391
Media coverage
390
Internet
358
Welt
357
World
356
Advertising media
354
Theorie
347
Theory
334
Social Web
326
Social web
326
USA
323
Advertising
317
Werbung
313
Public relations
309
Öffentlichkeitsarbeit
307
United States
289
Consumer behaviour
244
Konsumentenverhalten
243
Kommunikation
228
Mediennutzung
216
Öffentliche Meinung
214
Communication
208
Public opinion
208
Telekommunikation
205
Werbewirkung
204
Internet marketing
198
Telecommunications
198
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12
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7
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English
151
German
62
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1
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Piolatto, Amedeo
6
Berger, Helge
4
Ehrmann, Michael
4
Fratzscher, Marcel
4
Jap, Sandy D.
4
Schütt, Florian
4
Calder, Bobby J.
3
Nardotto, Mattia
3
Venkataraman, Sriram
3
Woeckener, Bernd
3
Adena, Maja
2
Allard, M. June
2
Anand, Bharat N.
2
Broadbent, Simon
2
Caspar, Mirko
2
Chan-Olmsted, Sylvia M.
2
Chen, Lin
2
Di Tella, Rafael
2
Enikolopov, Ruben
2
Gavazza, Alessandro
2
Germelmann, Claas Christian
2
Gröppel-Klein, Andrea
2
Hamm, Ingrid
2
Huber, Frank
2
Jäger, Stefanie
2
Kim, Jun B.
2
Kircher, Heike
2
Krone, Jan
2
Lin, Chen
2
Malthouse, Edward C.
2
Matthes, Isabel
2
Petrova, Maria
2
Santarosa, Veronica
2
Schuett, Florian
2
Seufert, Wolfgang
2
Thapa, Dr. Gopal
2
Valletti, Tommaso M.
2
Wilbur, Kenneth C.
2
Wolter, Lisa-Charlotte
2
Xu, Jiao
2
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Institut für Demoskopie Allensbach
2
Arbeitsgemeinschaft Media-Analyse
1
Bertelsmann Stiftung
1
Communication, Advertising and Marketing Education Foundation
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Migration und Integration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
J. L. Kellogg Graduate School of Management
1
MCDP International UG (haftungsbeschränkt)
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
Polski Instytut Ekonomiczny
1
Univerzita Komenského v Bratislave
1
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Published in...
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JMM : the international journal on media management
4
Media-Perspektiven
4
Young consumers : insight and ideas for responsible marketers
4
Aus Politik und Zeitgeschichte : APuZ
3
Journal of marketing communications
3
Journal of media business studies
3
Applied economics letters
2
DUV / Wirtschaftswissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of economic behavior & organization : JEBO
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Lehrbuch
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zu Marketing und Management
2
Sport management review
2
SpringerLink / Bücher
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The journal of media economics
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Akzente
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Bonner Studien zur Wirtschaftssoziologie : BSWS
1
Business, mangagement and economics engineering : BMEE
1
CESifo working papers
1
Changing Media, Changing Europe
1
Changing media--changing Europe series
1
Citizenship and consumption
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
1
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Source
All
ECONIS (ZBW)
212
Showing
1
-
10
of
212
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articles prioritized
date (newest first)
date (oldest first)
1
Die Zukunft des Internet : internationale Delphi-Befragung zur Entwicklung der Online-Kommunikation
Beck, Klaus
;
Glotz, Peter
;
Vogelsang, Gregor
-
2000
Persistent link: https://www.econbiz.de/10001461278
Saved in:
2
Spending advertising money. An introd. to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Media
engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
4
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
5
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
6
Spending advertising money : an introduction to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
7
Cross-
media
advertising in times of changing
media
environments and
media
consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Message and
media
: the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
9
The web of influencers : a marketing-audience classification of (potential) social
media
influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
10
Perceptions and practices of
media
engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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