"This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the...

chapter 1 1Introduction and Overview -- chapter 2 2The History of the Study of the Business of Media -- chapter 3 3Theories and Approaches to Study the Business of Media -- chapter 4 4Economies -- chapter 5 5Politics -- chapter 6 6Technologies -- chapter 7 7Civil Societies -- chapter 8 8Cultures...