Narrow search
Showing 1 - 4 of 4
Cover Image
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Cover Image
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Cover Image
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Cover Image
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka; Cauberghe, Verolien; Hudders, Liselot - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10011633841